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    Home » Recipes » Desserts » Cakes & Cupcakes

    Strawberry Jam Cake with Strawberry Frosting

    Published: May 15, 2022 · Modified: Mar 17, 2025 by Barbara Curry

    Jump to Recipe
    5 from 7 votes

    Disclaimer: This post may contain affiliate links.

    A serving of strawberry poke cake on a plate with a strawberry on top.
    A serving of strawberry poke cake on a plate with a strawberry on top.

    Loaded with fresh strawberry jam and a strawberry cream cheese frosting, this easy to make Strawberry Poke Cake will be your new go-to dessert for potlucks and gatherings. And you don’t even need a box of Jello!

    Strawberry Poke Cake on a plate with a fork and strawberry.


     

    Try Your hand at a Strawberry Poke Cake

    There’s a good chance you’ve heard of strawberry poke cake, the kind that commonly uses boxed gelatin, store-bought cake mix and Cool Whip. While I’m all for saving time in the kitchen, I’m not crazy about the long ingredient lists on boxed mixes. 

    So I made some changes to the original recipe and created a strawberry jam cake which is something much better and fresher tasting than the traditional strawberry jello poke cake. In this recipe, the flavor of jello is replaced with not-too-sweet, homemade strawberry jam that’s spread over a soft buttermilk cake.

    Once baked, the cake gets poked with holes, (like in a caramel heath bar cake) the strawberry filling goes into the holes and infuses its flavor throughout the entire cake. And because of the jam-filled holes, the cake is soft and moist on the inside.

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    Then, to make it even better, add a fresh whipped strawberry frosting with cream cheese. A cream cheese frosting works great for this type of cake, it compliments the flavors of the strawberries, is sturdier than a whipped topping and has some fresh strawberries for flavor along with a beautiful color.

    Featured reader review

    “My kids enjoyed this cake very much. I did halve the sugar for the cake and it was still sweet enough. The only other change was that I made whipped cream frosting with your suggestion of dried strawberries and that tasted awesome with the cake. Loved the strawberry jam made from scratch. The leftovers from that will be used for pancakes. My only critique was the cake kind of dense, I think there were too many eggs or something. I’ll make it again.”

    Miss

    Add your review

    A cake pan with strawberry cake cut into slices.

    Since this is strawberry season in North Carolina, I’ll be busy using the sweet berries in everything from soft strawberry cinnamon rolls to a fresh strawberry spinach salad. But when I’m feeding a crowd, this is the dessert I always make.

    Strawberry Cake cut into slices with strawberries on each slice.

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      This easy strawberry cake is a great choice for a summer bbq. It’s not too heavy so it will go great with fall-off-the-bone ribs or juicy smash burgers.

      A fork with a bite of strawberry jam cake on a plate on a grey napkin

      Strawberry Poke Cake Recipe ingredients

      For the full ingredient list, see the Recipe Card below. Other than the basics, here’s a few things to make sure you have on hand.

      Strawberries flowing out of a colander on a black background.

      Strawberries – whether or not strawberries are in season, you should be able to find fresh berries. If not, it’s fine to substitute frozen. Just be sure to thaw them before using.

      Lemon juice and zest – these add a bright, tangy flavor

      Buttermilk – if you don’t have any on hand, add a tablespoon of vinegar or lemon juice to a cup of milk

      Cornstarch – to thicken the strawberry filling fro the jam

      How to make Strawberry Poke Cake with Cream Cheese Icing

      Step 1: start with dry ingredients

      Combine the dry ingredients in one bowl.

      Step 2: make the cake batter

      Liquid ingredients for a buttermilk cake.
      Combine the liquid ingredients in one bowl.
      Liquid ingredients poured on top of the dry ingredients in a glass bowl.
      Add the dry ingredients to the liquid.
      Cake batter combined in a glass bow.
      Stir just until the dry ingredients are incorporated, don’t overmix.

      Step 3: bake

      Bake for about 30 minutes. You’ll know it’s done when a toothpick inserted in the center comes out clean. The top should be light golden brown.

      Step 4: make some jam

      While the cake is baking make the strawberry filling, or this can be made well in advance. If you want to skip this step, use a good quality jam like Bonne Maman.

      A saucepan with strawberries, sugar and lemon zest.
      Fresh or frozen strawberries are cooked with sugar and lemon.
      Cooked jam in a saucepan with a wooden spoon.
      Cook until it is thick, like strawberry jam.

      Pro Tip: To make sure your thickener is lump-free, first add the cornstarch to a bowl. Then slowly drizzle in the water while constantly whisking the mixture to remove any lumps. 

      Step 5: poke some holes

      After the cake is done baking let it cool for about five minutes on a wire rack. Then use the end of a wooden spoon to poke large holes all over the cake, about an inch apart.

      I prefer using the handle of a wooden spoon, as it is just the right width to allow the strawberry filling to absorb. If you don’t have a wooden spoon you could use anything around ¼ – ½ inch in diameter, like a straw, or the end of a chop stick.

      A wooden spoon making holes in a cake.
      Use the base of a wooden spoon to poke holes in the cake.
      Jam spread over a cake with holes in it.
      Spread the jam over the cake going into the holes.

      Working while the cake and jam are still warm, spread the jam over the top of the cake so it sinks into the holes. Allow it to cool completely on the counter. Then chill in the fridge for an hour so the jam can set.

      Step 6: create the frosting

      For the strawberry cream cheese frosting, beat the butter and cream cheese with a hand mixer until it’s smooth. Add the powdered sugar and vanilla and beat until creamy.

      Step 7: make it pink

      Chop about ½ cup of fresh strawberries and mash them with a potato masher, immersion blender or food processor. You’ll want a smooth consistency for the whipped cream cheese topping.

      Strawberries being added to a cream cheese frosting.
      Add mashed strawberries to the frosting.
      Pink strawberry cream cheese frosting with a hand mixer.
      Mix until it is smooth.
      A frosted strawberry jam cake in a cake pan.
      Spread the frosting over the cake.

      If you don’t want to use fresh strawberries for the frosting, you can use 1 cup of freeze dried strawberries and still have a delicious strawberry cream cheese frosting. Grind them up until they are almost powder and then add to the frosting. They’ll add a great strawberry taste along with the same pink color. This will give you a thicker frosting which might be better if you are going to serve this outdoors.

      A collage of four cooked dishes, with text reading "Just getting started in the kitchen? Shop my favorite cooking essentials to help find everything you’ll need!" and icons of a shopping cart and whisk at the bottom.

      If you loved this recipe, give it a star ⭐️⭐️⭐️⭐️⭐️ rating! Also, snap a picture of your finished dish and share it with me on Instagram using the hashtag #butterandbaggage and tagging me @butterandbaggage.

      A slice of strawberry jam cake on a plate with a strawberry on top.

      Strawberry Jam Cake with Strawberry Frosting

      Author: Barbara Curry
      Loaded with fresh strawberry jam and a strawberry cream cheese frosting, this easy to make Strawberry Poke Cake will be your new go-to dessert for potlucks and gatherings. And you don't even need a box of Jello!
      5 from 7 votes
      Print Pin
      PREP: 30 minutes minutes
      COOK: 30 minutes minutes
      Servings: 24

      Ingredients
       

      CAKE

      • 3 cups flour
      • 2 cups sugar
      • 1 teaspoon baking powder
      • ½ teaspoon baking soda
      • ½ teaspoon salt
      • 1 cup vegetable oil
      • 1 cup buttermilk full fat, room temp
      • 3 eggs room temp
      • 3 egg yolks room temp
      • 1 ½ teaspoons vanilla

      JAM

      • 1 lb strawberries chopped
      • ¼ cup sugar
      • 2 teaspoons lemon zest
      • 3 tablespoons lemon juice
      • 1 ½ teaspoons cornstarch
      • ¼ cup water

      FROSTING

      • 8 ounces cream cheese room temp
      • 8 tablespoons butter room temp
      • 3 cups powdered sugar
      • 1 teaspoon vanilla
      • 2 tablespoons mashed strawberries

      Instructions
       

      • CAKE:
      • Preheat oven to 350°. Grease and flour a 9×13 baking pan.
      • In a large bowl, whisk together the flour, sugar, baking powder, soda and salt.
      • In a second bowl whisk the oil with the buttermilk, eggs, egg yolks and vanilla. Add the wet ingredients to the dry ingredients and mix by hand just until the flour is combined. Pour it into the prepared pan and bake for 25-30 minutes. A toothpick should come out clean and the cake should be light golden brown.
      • JAM:
      • While the cake is baking, make the strawberry filling. Add strawberries, sugar, lemon juice and lemon zest to a saucepan and bring to a boil. Reduce heat to low and let it simmer until it thickens, about 10 minutes.
      • In a small bowl whisk the water with cornstarch and add to strawberries. Bring to a boil and cook for about 3 minutes so that the cornstarch can be absorbed. Remove from heat and mash the strawberries so that you have a fairly smooth mixture. You don’t want to have large chunks.
      • Remove the cake from the oven and let it cool for about 5 minutes on a wire rack. Then take the handle of a wooden spoon and poke large holes throughout the cake. While the cake and jam are both warm, spread the jam over the top, letting it go down into the holes. Let it cool completely on the counter and then refrigerate for about an hour so the jam can set.
      • FROSTING:
      • In a large bowl, beat the butter and cream cheese together with a hand mixer until smooth. Add powdered sugar and vanilla and beat until creamy.
      • Chop about ½ cup of fresh strawberries and mash with a potato masher, immersion blender or food processor. You want them to be pretty smooth. Once mashed, you should have 2 tablespoons of strawberries. Add them to the frosting and mix. Spread frosting on cake and refrigerate until set.

      Video

      Barbara’s Tips + Notes
      • If using a boxed cake mix, choose a vanilla cake mix.
      • You can use jam for this recipe, just warm it slightly in the microwave before spreading on the cake.
      • You can you 1 cup of freeze dried strawberries in the frosting instead of fresh, just grind them and add to the frosting. 

      Nutrition

      Calories: 364kcal | Carbohydrates: 49g | Protein: 4g | Fat: 18g | Saturated Fat: 6g | Polyunsaturated Fat: 6g | Monounsaturated Fat: 4g | Trans Fat: 1g | Cholesterol: 65mg | Sodium: 152mg | Potassium: 103mg | Fiber: 1g | Sugar: 35g | Vitamin A: 325IU | Vitamin C: 12mg | Calcium: 41mg | Iron: 1mg
      Follow Me On SocialDid you make this recipe? Mention @ButterandBaggage or tag #ButterandBaggage on Instagram!

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      Comments

        5 from 7 votes (5 ratings without comment)

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        Recipe Rating




      1. Veronica says

        July 11, 2023 at 9:47 pm

        Can dried buttermilk be used?

        If so, does more liquid need to be added to the recipe?

        The recipe sounds amazing! 👍! Thanks!

        Reply
        • Barbara Curry says

          July 12, 2023 at 9:35 pm

          Follow the directions on the package of dried buttermilk so that you have 1 cup of liquid.

          Reply
      2. Miss says

        September 02, 2023 at 8:50 pm

        5 stars
        My kids enjoyed this cake very much. I did halve the sugar for the cake and it was still sweet enough. The only other change was that I made whipped cream frosting with your suggestion of dried strawberries and that tasted awesome with the cake. Loved the strawberry jam made from scratch. The leftovers from that will be used for pancakes. My only critique was the cake kind of dense, I think there were too many eggs or something. I’ll make it again.

        Reply
        • Barbara Curry says

          September 13, 2023 at 11:59 am

          Strawberry jam makes everything better!

          Reply
      3. Lisa g. says

        April 09, 2024 at 6:45 pm

        If I use pre-made strawberry jam from Smuckers then how many cups do I need. Thank you for such a great recipe.

        Reply
        • Barbara Curry says

          April 12, 2024 at 8:41 am

          It doesn;t have to be exact. You will need at least a cup and probably closer to 1 1/2 cups.

          Reply
      4. Anne Marie says

        April 12, 2025 at 12:02 pm

        Can you freeze this cake uniced?

        Reply
        • Barbara Curry says

          April 12, 2025 at 2:29 pm

          You can freeze it frosted or unfrosted. I would go ahead and poke the holes and add the jam before freezing if you want to wait to frost until later. But it will be perfect if you freeze the entire frosted cake.

          Reply
      5. Carol says

        June 24, 2025 at 8:09 pm

        5 stars
        Delicious! I’m going to try the recipe with apricot jam.

        Reply
        • Barbara Curry says

          June 26, 2025 at 7:15 am

          Apricot sounds great!

          Reply

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      Barbara Curry is the culinary adventurer of Butter & Baggage. With a dedicated enthusiasm for real butter made from happy cows she is in constant pursuit of delicious recipes and tasty dishes. She shares her experiences, ventures, and occasional misadventures because let’s face it things can get messy in any kitchen.

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